Anthony Pica headshot
Anthony Pica

About Anthony Pica

Hi there. I'm Anthony. I cultivate ideas to help people work smarter and be better leaders.

I enjoy learning new things in multiple disciplines: technology, strategy, communication, and the three P’s (psychology, philosophy, productivity). I'm a big believer in the value of writing, as it helps me connect concepts in new ways to gain a deeper understanding of our world.

This website is my digital journal where I share some of my writing with the world.

Marketing Leader at Internet Creations

At work, I’m the head of marketing at Internet Creations, a Salesforce consulting and software development firm headquartered in Hamilton, New Jersey. Our vision is to empower the world to deliver the perfect service experience every time.

I lead a team of talented marketers and share with the world practical advice on how to improve both customer and employee experience. We’ve been in business for more than two decades, providing strategic guidance and Salesforce consulting services to organizations around the globe—from startups to the Fortune 100.

Salesforce Trailblazer Community Leader

Salesforce New Jersey User Group logo

As the founder of the Salesforce Trailblazer Community Group in Hamilton, NJ, I bring together Salesforce admins, developers, and business users to share experiences and learn from one another.

Once per month, we meet for special presentations, group discussions, and professional networking.

Sign up here to receive meeting invitations.

More about Anthony Pica...

My love for technology and customer experience dates back to the late ’90s—a time when JezzBall was popular. In 2001, I offered freelance computer support and web development services. In 2005, I founded Gray Thought Solutions LLC and delivered design and development services to businesses across the globe.

Graythought logo

Over the next 5 years, I built a team that grew into a successful marketing firm, helping organizations of diverse industries grow their business and build their brand with creative marketing solutions.

In 2010, one of my clients (Internet Creations, mentioned above) requested that I work in a full-time capacity to help grow the business faster. We transformed into a multi-million dollar company over the next two years. In 2013, Internet Creations was named one of the fastest-growing private companies in America by Inc. Magazine.

Technology is a powerful way to improve customer experience. I hold certifications in Salesforce and marketing automation.

Salesforce Certified Sales Cloud Consultant logoSalesforce Certified Service Cloud Consultant logoSalesforce Certified Community Cloud Consultant logoSalesforce Certified Field Service Lightning Consultant logoSalesforce Certified Platform App Builder logoSalesforce Certified Pardot Specialist logoSalesforce Certified Nonprofit Cloud Consultant logoSalesforce Certified Administrator logo
Marketo Certified logo

When I’m not growing Internet Creations, I enjoy:

…and generally learning new things about the world we live in.

Engaging in different activities and hobbies fuels my creativity.

A new idea comes suddenly and in a rather intuitive way. But intuition is nothing but the outcome of earlier intellectual experience.
—Albert Einstein

If you’d like to connect, reach out on LinkedIn, Twitter, or Instagram.

Cheers.

Photo of Anthony Pica at Batsto villagePhoto of Anthony Pica writing at his desk at nightFireside photo of Anthony PicaPhoto of Anthony Pica working on a video script