Curriculum Vitae

Timeline of Anthony's professional milestones

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Designed and executed go-to-market strategy for a new SaaS solution in a new market segment
The Art of Modern Writing 5-week live program
Hit 158% to goal of SaaS opportunity pipeline generation
Helped 3X average deal size for SaaS products
Launched new Industries marketing strategy
Founding Member & Contributing Editor at Foster
Cohort 13 of Salesforce Accelerate Grow program
Earned certification for Strategy Designer
Nominated as a Salesforce Marketing Champion
Lead company-wide rebrand, including new dba
Migrated from Marketo to Pardot, consolidating the tech stack and saving costs
Converted website platform to Webflow for rapid updates
Launched personal "Work Smart, Lead Better" newsletter and wrote 52 emails and reached first 100 subscribers
Joined online writing community Foster to improve storytelling skills
Exceeded goal of publishing 10 customer success stories
Designed and executed company-wide COVID-19 marketing strategy
Launched free SaaS product to generate leads
Started a freelance copywriting practice
Wrote a 20-page guidebook on data orchestration and lead management strategy
Became an angel investor
Increased client acquisition by 48% year-over-year
Repositioned a suite a SaaS products in the market
Launched four-part webinar series to promote SaaS products, including guest appearance from Challenger Sale author Matt Dixon
Designed value-add product advisory solution to increase adoption and revenue
Exceeded goal of reading 1 book per month
Joined WomenSurge affinity group
Completed TopLine Sales training
Hired fifth report: Sales & Marketing Ops Specialist
Increased lead generation 36% year-over-year
Designed and executed go-to-market plan for Salesforce Lightning that generated $320K in the first quarter
Hired fourth direct report: Sr. Product Marketing Manager
Delivered an in-person presentation and webinar that resulted in $185K in sales in 6 months
Instituted a "point of positivity" program to recognize employee contributions and boost culture
Implemented Zoominfo DiscoverOrg and integrated it with Salesforce to improve CRM data quality and provide business intelligence
Helped launch employee performance program based on a set of custom 29 fundamental values used for coaching
Wrote new Privacy Policy in response to GDPR
Created multi-touch revenue attribution models to measure marketing influence on sales opportunities
Earned 5 Salesforce certifications in one year, including Certified Salesforce Admin & Sales Cloud Consultant
Wrote company's first standard operating procedures (SOP), used for managing in-person events and webinars
Designed joint Sales & Marketing dashboard to create alignment on leading and lagging indicators
Wrote company's first policy on employee expense guidelines to create clarity and control costs
Designed technical exercise used in hiring process of Salesforce admins
Launched Continuous Innovation Program to promote long-lasting client relationships with predictable revenue
Wrote 9 customer success stories which helped achieve the next level tier in the Salesforce partner program
Completed Bold New Directions management training
Achieved 234% ROI on pay-per-click advertising
Earned Content Marketing certificate from HubSpot
Co-wrote PMP project management article that helped shaped the company's professional services practice
Launched Content Marketing program and achieved 120% to goal of pipeline generation
Rolled out company-wide social media advocacy program
Created "Take a Survey" campaign, resulting in 333% ROI
Hired third direct report on the Marketing team
Created company's first documented budget, which was used as a template for every other department
Launched a new SaaS product called File Slayer
Designed and implemented sales and marketing operations improvements, including lead lifecycle management, which decreased response times
Assessed and helped improve sales win rate
Wrote submission for a Service award, and won
Became a Salesforce Certified Developer
Became a Marketo Certified Expert
Built company's first ROI calculator
Founded Salesforce New Jersey User Group
Helped earn placement on Inc 5000 list of fastest-growing private companies in America
Designed, executed, and managed go-to-market plan for SaaS product called Simple Survey
Designed and coded online self-service portal
Hired second direct report on the Maketing team
Designed a user interface for software product licensed by Fortune 100 company
Designed and coded SaaS product interface
Helped surpass milestone of 100 product reviews
Wrote company's time entry policy for billable work to help increase revenue and build customer trust
Created and implemented lead scoring rules to improve sales efficiency
Implemented Marketo marketing automation to streamline sales and marketing operations
Launched new website on Salesforce platform
Designed and executed Dreamforce sponsorship, including event strategy and booth signage
Launched Case Flags SaaS product
Hired first direct report at Vicasso
Worked on six billable client projects
Joined ToastMasters International and gave speeches
Administered Salesforce to improve business processes
Joined Vicasso fulltime as a Marketing Manager
Provided customer support for IT services
Provided Sales Engineering for SaaS products
Provided strategic consulting to clients
Designed sales and marketing collateral, including PDFs, slide decks, web pages, emails
Managed in-person events
Vicasso becomes a client of my marketing agency
Wrote Vicasso's first statement of work for professional services engagements
Graduated summa cum laude with a BA in Business & Technology
Achieved milestone of 75 web hosting clients
Achieved milestone of building 25 websites
Hired full-time employee
Implemented Helpdesk software to automate customer service and billing functions
Launched reseller hosting value-add service
Hired first 1099 independent contractor
Founded a new business called Resell Design to provide whitelabel creative services worldwide
Switched major from Programming to Business & Tech
Founded marketing agency Gray Thought Solutions LLC
Provided web development, hosting, PHP database management, direct response marketing, SEO, design, and branding
Switched major to Programming & Networking
Learned C++
Became an IT technician and provided onsite support
Entered a Computer Science undergraduate program
Designed and coded websites for small businesses
First paid gig to fix computer for small businesses
Designed and coded websites for online gaming organizations
Programmed applications in BASIC
Fixed computers for family and friends
Customized and hacked the family computer
Coded IRC bot scripts for online communities

"Become who you are by learning who you are."
— Pindar, ancient Greek poet

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