Designed and executed go-to-market strategy for a new SaaS solution in a new market segment

The Art of Modern Writing 5-week live program

Hit 158% to goal of SaaS opportunity pipeline generation

Helped 3X average deal size for SaaS products

Built https://calculator.blue app

Launched new Industries marketing strategy

Founding Member & Contributing Editor at Foster

Cohort 13 of Salesforce Accelerate Grow program

Earned certification for Strategy Designer

Nominated as a Salesforce Marketing Champion

Lead company-wide rebrand, including new dba

Migrated from Marketo to Pardot, consolidating the tech stack and saving costs

Converted website platform to Webflow for rapid updates

Launched personal "Work Smart, Lead Better" newsletter and wrote 52 emails and reached first 100 subscribers

Joined online writing community Foster to improve storytelling skills

Exceeded goal of publishing 10 customer success stories

Designed and executed company-wide COVID-19 marketing strategy

Launched free SaaS product to generate leads

Started a freelance copywriting practice

Wrote a 20-page guidebook on data orchestration and lead management strategy

Became an angel investor

Increased client acquisition by 48% year-over-year

Repositioned a suite a SaaS products in the market

Launched four-part webinar series to promote SaaS products, including guest appearance from Challenger Sale author Matt Dixon

Designed value-add product advisory solution to increase adoption and revenue

Exceeded goal of reading 1 book per month

Joined WomenSurge affinity group

Completed TopLine Sales training

Hired fifth report: Sales & Marketing Ops Specialist

Increased lead generation 36% year-over-year

Designed and executed go-to-market plan for Salesforce Lightning that generated $320K in the first quarter

Hired fourth direct report: Sr. Product Marketing Manager

Delivered an in-person presentation and webinar that resulted in $185K in sales in 6 months

Instituted a "point of positivity" program to recognize employee contributions and boost culture

Implemented Zoominfo DiscoverOrg and integrated it with Salesforce to improve CRM data quality and provide business intelligence

Helped launch employee performance program based on a set of custom 29 fundamental values used for coaching

Wrote new Privacy Policy in response to GDPR

Created multi-touch revenue attribution models to measure marketing influence on sales opportunities

Earned 5 Salesforce certifications in one year, including Certified Salesforce Admin & Sales Cloud Consultant

Wrote company's first standard operating procedures (SOP), used for managing in-person events and webinars

Designed joint Sales & Marketing dashboard to create alignment on leading and lagging indicators

Wrote company's first policy on employee expense guidelines to create clarity and control costs

Designed technical exercise used in hiring process of Salesforce admins

Launched Continuous Innovation Program to promote long-lasting client relationships with predictable revenue

Wrote 9 customer success stories which helped achieve the next level tier in the Salesforce partner program

Completed Bold New Directions management training

Achieved 234% ROI on pay-per-click advertising

Earned Content Marketing certificate from HubSpot

Co-wrote PMP project management article that helped shaped the company's professional services practice

Launched Content Marketing program and achieved 120% to goal of pipeline generation

Rolled out company-wide social media advocacy program

Created "Take a Survey" campaign, resulting in 333% ROI

Hired third direct report on the Marketing team

Created company's first documented budget, which was used as a template for every other department

Launched a new SaaS product called File Slayer

Designed and implemented sales and marketing operations improvements, including lead lifecycle management, which decreased response times

Assessed and helped improve sales win rate

Wrote submission for a Service award, and won

Became a Salesforce Certified Developer

Became a Marketo Certified Expert

Built company's first ROI calculator

Founded Salesforce New Jersey User Group

Helped earn placement on Inc 5000 list of fastest-growing private companies in America

Designed, executed, and managed go-to-market plan for SaaS product called Simple Survey

Designed and coded online self-service portal

Hired second direct report on the Maketing team

Designed a user interface for software product licensed by Fortune 100 company

Designed and coded SaaS product interface

Helped surpass milestone of 100 product reviews

Wrote company's time entry policy for billable work to help increase revenue and build customer trust

Created and implemented lead scoring rules to improve sales efficiency

Implemented Marketo marketing automation to streamline sales and marketing operations

Launched new website on Salesforce Site.com platform

Designed and executed Dreamforce sponsorship, including event strategy and booth signage

Launched Case Flags SaaS product

Hired first direct report at Vicasso

Worked on six billable client projects

Joined ToastMasters International and gave speeches

Administered Salesforce to improve business processes

Joined Vicasso fulltime as a Marketing Manager

Provided customer support for IT services

Provided Sales Engineering for SaaS products

Provided strategic consulting to clients

Designed sales and marketing collateral, including PDFs, slide decks, web pages, emails

Managed in-person events

Vicasso becomes a client of my marketing agency

Wrote Vicasso's first statement of work for professional services engagements

Graduated summa cum laude with a BA in Business & Technology

Achieved milestone of 75 web hosting clients

Achieved milestone of building 25 websites

Hired full-time employee

Implemented Helpdesk software to automate customer service and billing functions

Launched reseller hosting value-add service

Hired first 1099 independent contractor

Founded a new business called Resell Design to provide whitelabel creative services worldwide

Switched major from Programming to Business & Tech

Founded marketing agency Gray Thought Solutions LLC

Provided web development, hosting, PHP database management, direct response marketing, SEO, design, and branding

Switched major to Programming & Networking

Learned C++

Became an IT technician and provided onsite support

Entered a Computer Science undergraduate program

Designed and coded websites for small businesses

First paid gig to fix computer for small businesses

Designed and coded websites for online gaming organizations

Programmed applications in BASIC

Fixed computers for family and friends

Customized and hacked the family computer

Coded IRC bot scripts for online communities