Implemented Zoominfo DiscoverOrg and integrated it with Salesforce to improve CRM data quality and provide business intelligence
Helped launch employee performance program based on a set of custom 29 fundamental values used for coaching
Wrote new Privacy Policy in response to GDPR
Created multi-touch revenue attribution models to measure marketing influence on sales opportunities
Earned 5 Salesforce certifications in one year, including Certified Salesforce Admin & Sales Cloud Consultant
Wrote company's first standard operating procedures (SOP), used for managing in-person events and webinars
Designed joint Sales & Marketing dashboard to create alignment on leading and lagging indicators
Wrote company's first policy on employee expense guidelines to create clarity and control costs
Designed technical exercise used in hiring process of Salesforce admins