Curriculum Vitae

Timeline of Anthony's professional milestones

2025
  • Enrolled as Salesforce Agentblazer Champion
  • Built and launched Slinkee app
2024
  • Agentforce Specialist certification
  • AI Associate certification
  • Implemented Zoominfo for go-to-market intelligence
  • Implemented Salesforce Sales Engagement for sales enablement
2023
  • Published "The Backspace Was My Nemesis, a milestone in self-awareness and personal truth
2022
  • Designed go-to-market strategy for a new SaaS solution in a new market segment
  • Helped 3X average deal size for SaaS products
  • Built https://calculator.blue app
  • Cohort 13 of Salesforce Accelerate Grow program
  • Earned certification for Strategy Designer
  • Launched FromWithin publication and newsletter, consisting of longform personal essays
2021
  • Nominated and enrolled as a Salesforce Marketing Champion
  • Lead company-wide rebrand, including new dba
  • Migrated from Marketo to Pardot, consolidating the tech stack and saving costs
  • Converted website platform from WordPress to Webflow for rapid updates
  • Launched personal "Work Smart, Lead Better" newsletter and wrote 52 emails and reached first 100 subscribers
  • Joined online writing community Foster to improve storytelling skills
  • Exceeded goal of publishing 10 customer success stories in a year
2020
  • Rapidly designed and executed company-wide COVID-19 marketing strategy
  • Launched free SaaS product as a lead generator
  • Started a freelance copywriting practice
  • Wrote a 20-page guidebook on data orchestration and lead management strategy
  • Became an angel investor
2019
  • Increased customre acquisition by 48% year-over-year
  • Launched four-part webinar series to promote SaaS products, including guest appearance from Challenger Sale author Matt Dixon
  • Designed value-add product advisory solution to increase adoption and revenue
  • Exceeded goal of reading 1 book per month
  • Joined WomenSurge affinity group
  • Completed TopLine Sales training
  • Hired fifth report: Sales & Marketing Ops Specialist
2018
  • Increased lead generation 36% year-over-year
  • Designed and executed go-to-market plan for Salesforce Lightning that generated $320K in the first quarter
  • Hired fourth direct report: Sr. Product Marketing Manager
  • Delivered an in-person presentation and webinar that resulted in $185K in sales in 6 months
  • Hired second report: Sales Ops Specialist
  • Instituted a "point of positivity" program to recognize employee contributions and boost culture
2017
  • Implemented DiscoverOrg and integrated it with Salesforce to improve CRM data quality and provide business intelligence
  • Helped launch employee performance program based on a set of custom 29 fundamental values used for coaching
  • Wrote new Privacy Policy in response to GDPR
  • Created multi-touch revenue attribution models to measure marketing influence on sales opportunities
  • Earned 5 Salesforce certifications in one year, including Certified Salesforce Admin & Sales Cloud Consultant
  • Wrote first standard operating procedures (SOP), including in-preson and virtual event management
  • Built joint Sales & Marketing dashboard to create alignment on leading and lagging indicators
  • Wrote company first policy on employee expense guidelines to create clarity and control costs
  • Designed technical exercise used in hiring process of Salesforce admins
2016
  • Launched Continuous Innovation Program to promote long-lasting client relationships with predictable revenue
  • Wrote 9 customer success stories which helped achieve the next level tier in the Salesforce partner program
  • Completed Bold New Directions management training
  • Achieved 234% ROI on pay-per-click advertising
  • Earned Content Marketing certificate from HubSpot
  • Co-wrote PMP project management manifesto that shaped the professional services practice
2015
  • Launched Content Marketing program and achieved 120% to goal of pipeline generation
  • Rolled out company-wide social media advocacy program
  • Created Take a Survey campaign, resulting in 333% ROI
  • Hired third direct report on the Marketing team
  • Created company first documented budget, which was used as a template for every other department
2014
  • Launched a new SaaS product called File Slayer
  • Designed and implemented sales and marketing operations improvements, including lead lifecycle management, which decreased response times
  • Assessed and helped improve sales win rate
  • Wrote submission for a Service award, and won
  • Became a Salesforce Certified Developer
  • Became a Marketo Certified Expert
  • Built company first ROI calculator
2013
  • Founded Salesforce New Jersey User Group
  • Helped earn placement on Inc 5000 list of fastest-growing private companies in America
  • Designed, executed, and managed go-to-market plan for SaaS product called Simple Survey
  • Designed and coded online self-service portal
  • Hired second direct report on the Maketing team
  • Designed a user interface for software product licensed by Fortune 100 company
  • Designed and coded SaaS product interface
  • Helped surpass milestone of 100 product reviews
  • Wrote company's time entry policy for billable work to help increase revenue and build customer trust
  • Created and implemented lead scoring rules to improve sales efficiency
2012
  • Implemented Marketo marketing automation to streamline sales and marketing operations
  • Launched new website on Salesforce Site.com platform
  • Designed and executed Dreamforce sponsorship, including event strategy and booth signage
  • Launched Case Flags SaaS product
  • Hired first direct report at Vicasso
  • Worked on six billable client projects
  • Joined ToastMasters International and gave speeches
  • Administered Salesforce to improve business processes
2011
  • Joined Vicasso fulltime as a Marketing Manager
  • Provided customer support for IT services
  • Provided Sales Engineering for SaaS products
  • Provided strategic consulting to clients
  • Designed sales and marketing collateral, including PDFs, slide decks, web pages, emails
  • Managed in-person events
2010
  • Vicasso becomes a client of my marketing agency
  • Wrote Vicasso's first statement of work for professional services engagements
2009
  • Graduated summa cum laude with a BA in Business & Technology
  • Achieved milestone of 75 web hosting clients
2008
  • Achieved milestone of building 25 client websites
  • Hired full-time employee for my marketing agency
2007
  • Implemented Helpdesk software to automate customer service and billing functions
  • Launched reseller hosting value-add service
2006
  • Hired first 1099 independent contractor
  • Founded second business called Resell Design to provide whitelabel creative services worldwide
2005
  • Founded marketing agency Gray Thought Solutions LLC
  • Provided web development, hosting, PHP database management, direct response marketing, SEO, design, and branding
2004
  • Learned C++
  • Became an IT technician and provided onsite support
2003
  • Entered a Computer Science undergraduate program
2002
  • Designed and coded websites for small businesses
2001
  • First paid gig to fix computer for small businesses
  • Designed and coded websites for online gaming organizations
2000
  • Programmed applications in BASIC
  • Fixed computers for family and friends
1999
  • Customized and hacked the family computer
  • Coded IRC bot scripts for online communities

"Become who you are by learning who you are."

— Pindar, ancient Greek poet