B2B Content Strategy & Writing

Generate Leads & Build Your Sales Pipeline

With High-Quality Thought Leadership Content
Headshot of Anthony Pica
Anthony Pica
Marketing Leader & Writer
Discuss a Partnership

Writing is easy. You send emails to people every day.

You might even write a blog post now and then.

So, what’s the problem?

Writing thought leadership content is hard.

Research, critical thinking, and elegant writing all require hyperfocus and consume our mental bandwidth.

It takes effort to write something worth reading.

It is easy to write. You just sit in front of your typewriter and bleed.
— Ernest Hemingway

Partner with a skilled, passionate writer

Consider everything else going on with your business, and ask yourself:
Does my team really have the time and resources available to write clear and compelling content?

I do.

I have the energy, skills, and passion to write high-quality thought leadership content to generate leads and build sales pipeline.

Solve growth challenges with high-quality content

Are you facing any of these common business problems that afflict sales and marketing organizations?

A smart marketing strategy coupled with high-quality content will help you hit your revenue targets.

Connect with Anthony on LinkedIn

Deliver business results with B2B content strategy and writing

Inboxes are overflowing with sales pitches, and social media is saturated with low-quality content. It can be difficult to cut through the noise.

But this challenge presents a strategic opportunity for your organization. High-quality writing can be your competitive advantage—a way to differentiate and grow your business.

High-quality writing can be your competitive advantage—a way to differentiate and grow your business.

Indeed, high-quality writing can be the most impactful part of your demand generation system.

Content marketing generates 3X more leads than paid search advertising, according to the Content Marketing Institute. And a HubSpot report claims marketers who prioritize blogging efforts are 13X more likely to see positive ROI.

Whether it’s an eBook, blog post, or customer success story, I can tell your story, provide value to your customers, and deliver business results.

My expertise is your competitive advantage

Diagram of Anthony's niche, which is Salesforce AppExchange Partners

I have 16 years of experience designing and executing go-to-market strategies.

I’m the head of marketing at a Salesforce partner and helped grow the organization into a multi-million dollar business.

As a freelance content strategist and writer, I work with B2B tech companies and SaaS providers—particularly Salesforce ISVs.

I’m open to exploring interesting, mission-driven projects.

See a tangible example of my work

I created a 20-page eBook for RingLead as part of a content marketing strategy to provide guidance to revenue operations leaders and generate new sales opportunities.

Get a firsthand look at the kind of quality you can expect from me:

“This ebook is so good – you did everything perfect … you kind of wrote our anthem”

Grant Greene
Creative Director, RingLead
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“If you want me to speak to someone about your work, I will personally take their call on my cell.”

John Kostorus
Chief Revenue Officer, RingLead
Headshot of John Kostorus

Interested in having a conversation?

Contact me for a link to my content menu. If you like what you see, we can set up a time to discuss how high-quality writing can help you generate leads, build your sales pipeline, and strengthen brand reputation.

Let's Get Started
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