B2B Content Strategy & Writing

Generate Leads & Build Your Sales Pipeline

With High-Value Thought Leadership Content
Headshot of Anthony Pica
Anthony Pica
Marketing Leader & Writer
Discuss a Partnership

Writing is easy. You send emails to people every day.

You might even write a blog post on occasion.

So, what’s the problem?

Writing thought leadership content is hard.

Research, drafting novel insights, and editing all require hyperfocus and consume our mental bandwidth.

It takes passion and effort to write something worth reading.

It is easy to write. You just sit in front of your typewriter and bleed.
— Ernest Hemingway

Do you have the resources?

Consider everything else going on with your business, and ask yourself:
Does my in-house team have the time and resources available to write clear and compelling content?

I do.

I have the energy, skills, and passion to write high-value thought leadership content for you.

Solve growth challenges with a B2B thought leadership content

Is your company facing these common business problems?

High-value content can help you solve these kinds of growth challenges.

Connect with Anthony on LinkedIn

Partner with a passionate writer to deliver business results

Inboxes are overflowing with sales pitches. Blogs are saturated with low-value content. It can be difficult to capture attention.

But this challenge presents a strategic opportunity for your organization. High-value content can be your competitive advantage—a way to stand out by educating your audience.

Whether it’s a guidebook, whitepaper, ebook, or case study, I can create high-value content that generates leads and builds sales pipeline.

Expertise you can depend on

Diagram of Anthony's niche, which is Salesforce AppExchange Partners

I have 17 years of marketing experience.

During the week, I’m the head of marketing at a Salesforce ISV and consulting partner. I helped grow the organization into a multi-million dollar business without VC backing.

On the weekends, I'm a writer and content strategist. I work with B2B tech companies and SaaS providers—particularly in the Salesforce ecosystem.

And I’m open to exploring interesting, mission-driven projects.

See an example of my work

I created a longform guidebook for RingLead (acquired by ZoomInfo) as part of a content marketing strategy to provide guidance to revenue operations leaders.

Here's a firsthand look at the kind of quality you can expect from me:

“This ebook is so good – you did everything perfect … you kind of wrote our anthem”

Grant Greene
Creative Director, RingLead
Headshot of Grant Greene

“If you want me to speak to someone about your work, I will personally take their call on my cell.”

John Kostorus
Chief Revenue Officer, RingLead
Headshot of John Kostorus

Interested in having a conversation?

Contact me for a link to my content menu. If you like what you see, we can set up a time to discuss how high-quality writing can help you generate leads, build your sales pipeline, and strengthen brand reputation.

Let's Get Started
Content Strategy CertifiedContent Marketing CertifiedSEO Writing Certified